Meet the TEAM
Every brand has a beginning. Ours began with a shared dream.
Oojie Fashion Private Limited was founded by Karan Kothari and Ishan Sharma, two individuals from different professional journeys, united by one vision: to create brands that celebrate creativity, craftsmanship, and timeless design.
Karan Kothari comes from a lifelong background in the jewellery industry, where years of experience nurtured a deep appreciation for exceptional craftsmanship and the finer details that make every piece meaningful. Driven by a passion for creativity, his journey naturally expanded into fashion, with the belief that style is a powerful expression of individuality.
Ishan Sharma built a successful corporate career, working with leading organisations across India and internationally. With extensive experience in business strategy, operations, and global markets, he brought the vision, structure, and entrepreneurial mindset needed to transform an idea into a lasting brand.
Bound not only by family but also by a shared ambition, we always dreamed of building something of our own, something that reflected our values, creativity, and commitment to quality.
That dream became Oojie Fashion Private Limited, the home of two distinctive brands.
SAIKU
Premium handcrafted apparel inspired by nature, individuality, and conscious craftsmanship.
TRAYAM JEWELS
Contemporary demi-fine jewellery thoughtfully designed for effortless everyday luxury.
Though each brand has its own identity, they are connected by the same philosophy: creating products that are timeless, thoughtfully crafted, and made to become a part of everyday life.
As founders, we remain closely involved in every stage of the journey, from concept and design to material selection and customer experience, ensuring that every creation reflects the standards we set for ourselves.
"Every piece we create carries our passion, our purpose, and a promise of quality. We hope it becomes a cherished part of your story, just as building these brands has become a cherished part of ours."
With gratitude,
Karan Kothari & Ishan Sharma
Founders, Oojie Fashion Private Limited
- SAIKU -
At SAIKU, we believe that fashion is more than just clothing, it's a celebration of art, culture, and individuality. We are an apparel brand that brings together timeless craftsmanship, sustainable practices, and unique, hand-crafted designs to create versatile, high-quality pieces.
Our specialty lies in hand block printed shirts, where every design is thoughtfully created by skilled artisans using traditional techniques passed down through generations. Each shirt is a labor of love, carefully hand-blocked to ensure a distinctive, one-of-a-kind pattern. We pride ourselves on using pure fabrics, from soft cottons to luxurious silks, that not only feel amazing on the skin but also stand the test of time.
At SAIKU, we are proud to be a unisex brand, designed to embrace all styles and personalities. Whether you're looking for a laid-back, comfortable fit or a more polished, elegant look, our pieces cater to everyone, offering versatility and timeless appeal.
What sets us apart is our dedication to in-house designs. Our creative team works tirelessly to curate fresh, innovative styles that reflect modern trends while honoring classic design principles. From the first sketch to the final product, our designs aim to make you feel confident and effortlessly stylish.
We are more than just a clothing brand; we are a movement that celebrates sustainability, craft, and individuality. Join us in wearing pieces that are not only beautiful but also meaningful.
Wear the art. Wear the love. Wear SAIKU.
- TRAYAM JEWELS -
Jewellery is more than an accessory, it's a reflection of who you are.
At TRAYAM JEWELS, we create demi-fine jewellery for those who appreciate effortless elegance, exceptional craftsmanship, and everyday luxury. Every piece is thoughtfully designed to become a part of your daily story, whether you're dressing for work, celebrating life's special moments, or simply elevating an ordinary day.
Our collections feature timeless jewellery like rings, earrings, necklaces, bracelets, and carefully curated gift-worthy pieces, blending contemporary design with enduring style. Each creation is crafted using premium-quality materials with a durable anti-tarnish finish, offering long-lasting brilliance, everyday comfort, and confidence you can wear from morning to night.
We believe luxury shouldn't be reserved for special occasions. It should be accessible, wearable, and made to last. That's why our jewellery is lightweight, skin-friendly, and designed to complement every wardrobe with effortless sophistication.
At TRAYAM JEWELS, every design begins with a simple philosophy- create jewellery that feels as beautiful years from now as it does the first time you wear it.
Because true elegance isn't about following trends, it's about creating pieces you'll reach for every single day.
Timeless by design. Effortless by nature. Made to be yours.